Having a Carrie Bradshaw moment and thinking “I can’t help but wonder, are blogs dead?”. Has Instagram became the new blog? Are people double-tapping or scrolling past, without even reading your words?
Yes. Yes, they are.
I had this conversation with a fellow influencer/ friend a couple of weeks ago when she asked the question, “Do any of you read my words?”. I felt the need to reach out to her, because I read all of her words. Every caption on Instagram and every blog post. Knowing it wouldn’t mean much, I wanted her to know that I read everything she writes. But does anyone else?
So that’s what got my wheels turning. I mean, I’d thought it before, but I really started to marinate on it after talking to her.
We live in such a fast-paced world now where we can get everything in one place, what’s the reason to click a link? To take that extra step?
Maybe you just want to learn how to wing your eyeliner like that girl on Instagram. Or maybe you wanna know how she over-lined her lips. Hey, I’m right there with ‘ya girlfriend, and that’s fine! But sometimes, clicking a link to their site may teach you more that that.
People tend to get a bit more personal in their own space. I know I do. I was reminiscing the other day and found my “sales pitch” to my now photographer. Women’s fashion wasn’t his forte, but I worked diligently to craft that email pitch in an attempt to make him think, “OK, this is something I can’t turn down”. The line I was most proud of read “I started my blog in 2012 while in my mid 20’s. I loved the fact that I could say fuck if I wanted, and not get reported.
(For what it’s worth, Facebook jail is no joke, y’all! Ha. Like I had shit to do on that platform for my job and I was grounded for 72 hours. They don’t play!)
While I now realize that my carefully thought out five paragraph sales pitch should not have included the word fuck, instead of apologizing once waking up from my bottle and a half of red liquid courage it took to hit “send”, I just ran with it. Turns out, while I waited in purgatory for a month, he responded and took a meeting with me. Solely because my email was so bold. “Brazen” is the actual term he used.
So, are blogs dead? I think that answer is very grey and depends on the reader and blogger. There are several blogs that I read every morning while drinking my coffee, and there are a lot of bloggers that I only follow on Instagram or Facebook. I prefer blogs like a prefer actual books, so for me, blogs are not dead.
How about you? Do you prefer Instagram or blogs? And why?
Photography by Ryan Sherrod